client_
Dallas County Fair
industry _
County Fairs
location _
Adel, Iowa
about _
The Dallas County Fair is a long-standing community tradition in Adel, Iowa, bringing together residents and visitors for a week of connection, celebration, and shared experience. Rooted in agriculture and youth programming, the fair highlights local 4-H and FFA projects, livestock exhibits, and community involvement, while also offering entertainment, food, and events for all ages.
Supported by dedicated volunteers, staff, and sponsors, the Dallas County Fair continues to grow as a place where tradition is honored, community is strengthened, and new memories are made each year.
scope of work _
Website Development, Brand Identity, Digital Marketing, Advertising, Reporting
website _
The Dallas County Fair came to Emerge looking to strengthen their marketing presence heading into the 2025 season, with a focus on creating a more cohesive and recognizable brand across all platforms.
Brand Identity
Our work began with a brand refresh designed to better reflect the fair’s identity, honoring its tradition while creating a look and feel that could carry consistently across digital and print. To support ongoing use, we developed a custom brand kit in Canva, allowing their team to easily create on-brand social media posts and marketing materials moving forward.
Web Development
From there, we led a complete website rebuild to create a more engaging and informative experience for visitors. This included the development of a centralized events system to house the fair schedule and highlight grandstand events more prominently, ensuring the site served as a strong hub for both information and promotion.
Digital Marketing
With a solid digital foundation in place, we expanded into a targeted marketing strategy, activating campaigns through Spotify and Google Ads to increase visibility and drive attendance. Performance was tracked and shared through a digital dashboard, giving the Dallas County Fair team clear insight into campaign effectiveness and the ability to make informed, real-time decisions.
Brand Identity
Website
Digital Marketing
