client_
Keep Iowa Beautiful
industry _
Non-Profit Organization, Economic Development
location _
Des Moines, IA
about _
Keep Iowa Beautiful is a statewide nonprofit organization dedicated to empowering Iowans to build cleaner, greener, and more vibrant communities. Through statewide programs, educational initiatives, grants, and local partnerships, the organization inspires community pride while supporting beautification, environmental stewardship, and community development across Iowa.
By collaborating with volunteers, businesses, local leaders, and organizations, Keep Iowa Beautiful helps communities create lasting impact through projects that improve quality of life and strengthen the places Iowans call home.
scope of work _
Brand Development, Graphic Design, Print Materials, Event Materials, Marketing Strategy and Planning
website _
Emerge Marketing Solutions serves as Keep Iowa Beautiful’s strategic marketing partner, providing year-round marketing leadership and creative support across the organization’s many programs and initiatives. Rather than focusing on individual projects, our partnership centers on helping Keep Iowa Beautiful communicate its mission more effectively while creating consistency across every audience touchpoint.
Strategic Marketing Plan and Brand Development
Our work began with the development of a comprehensive Strategic Marketing Plan, which established the foundation for messaging, audience engagement, and long-term marketing priorities. From there, we led a refresh of the organization’s overall brand identity along with its key program brands, including Paint Iowa Beautiful, Hometown Pride, Pick Up Iowa, and Plant Iowa, creating a cohesive visual system that allows each program to maintain its own identity while strengthening recognition of the Keep Iowa Beautiful brand as a whole.
Monthly Marketing Services
Beyond strategy and branding, our team provides ongoing monthly marketing services that include content planning, copywriting, graphic design, social media management, email marketing, print collateral, and website enhancements. One of the most significant projects within our partnership was the redesign of Keep Iowa Beautiful’s Annual Report, transforming a traditionally informational document into a compelling storytelling piece that better communicates the organization’s statewide impact to partners, donors, and stakeholders.
We have also worked closely with the Hometown Pride program to introduce its refreshed identity to participating communities, developing implementation resources and communications that helped local leaders confidently adopt the new brand while maintaining a unified statewide presence.
As an ongoing extension of the Keep Iowa Beautiful team, Emerge continues to provide strategic guidance and creative execution that strengthens the organization’s visibility, elevates its programs, and helps inspire community pride throughout Iowa.
Brand Development
Print Materials
