client_
Atlantic Chamber of Commerce
industry _
Tourism, NonProfit, Economic Development, Communities
location _
Atlantic, Iowa
about _
The Atlantic Area Chamber of Commerce is a business-focused, community-driven organization dedicated to supporting local businesses and strengthening the Atlantic, Iowa community. Through events, partnerships, and strategic initiatives, the Chamber works to promote economic growth, enhance quality of life, and create opportunities for connection across the region.
With a strong network of local businesses and community leaders, the Chamber plays a central role in fostering collaboration, encouraging investment, and helping Atlantic remain a vibrant place to live, work, and visit.
scope of work _
Website Development, Brand Development
website _
Web Development
The Atlantic Area Chamber of Commerce came to Emerge in need of a new website that could better support the pace and demands of their organization. With frequent updates required for events, images, and ongoing content, their existing platform was no longer functional or efficient, and the user experience, particularly on mobile, was falling short.
We began with a content strategy session, working through their existing site to evaluate what should be kept, refined, or combined. This process helped create a clearer structure and ensured the new site would be easier to navigate for users while also being more manageable for their internal team.
Brand Expansion
As the project evolved, it became clear that an expansion of their brand was needed to fully support the digital experience. We built upon their existing logo by developing additional colors, patterns, and visual elements that could be carried throughout the site, adding depth and flexibility to their overall identity.
The result is a vibrant, user-friendly website that reflects the energy of the Chamber and the community it serves. With improved functionality, mobile responsiveness, and a strong storytelling approach, the site now provides a central, engaging hub for events, information, and connection.
Brand Expansion
Website
